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Royal Enfield Deliveries For Dussehra

Royal Enfield delivered 1200 motorcycles on the festive occasion of Dussehra to customers in Mumbai, the company has announced. The bikes were delivered in a single day to customers, while the brand retailed 3,700 motorcycles during the festive period in the state of Maharashtra. The bikes delivered included the Classic 350, Bullet 350, Himalayan and the 650 Twins. The company has 92 showrooms across the state. Royal Enfield says that the unlock phase kicked in an improvement in consumer sentiments that have helped ensure a sustained business recovery and growth over the last few months. Moreover, the brand’s new consumer initiatives like Service on Wheels, contactless purchase and service, home test rides, e-payment options and more, have helped improve demand. Royal Enfield said that its digital initiatives have resulted in an all-time high number of bookings for the brand’s motorcycles.

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