Rihanna's all new Fenty Hair brand to focus on the black haircare market | Editorji
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Rihanna's all new Fenty Hair brand to focus on the black haircare market

Mar 14, 2021 14:01 IST | By Editorji News Desk

Pop icon Rihanna is all set to launch a new brand called Fenty Hair, which would focus on the haircare market, according to a Guardian report.

Reports suggest that Rihanna has filed a new trademark application for 'Fenty Hair'. 

While her fashion label was discontinued recently, her skincare and beauty lines continue to be bestselling brands.

The haircare brand would include hair straightening products, shampoos, hair waving preparation products and more.

Fenty Hair aims to push an ethos of diversity and inclusivity. 

Beauty