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Reports: Facebook scaling back plans to sell ads on WhatsApp

Jan 17, 2020 14:06 IST

Recent reports have indicated that social media biggie Facebook is backing away from its plans to sell ad space on its popular WhatsApp messaging service. Acquired for $22 billion in 2014, WhatsApp adopted the stories feature from Instagram in 2017, but unlike the latter, it's yet to be integrated with Facebook's advertisement model. A team that was tasked with building ads into the free messaging app was reportedly disbanded, and their work deleted from WhatsApp's code. The tech giant has said it does still want to integrate ads into WhatsApp's Status feature, despite the company's founders leaving Facebook over clashes related to privacy and targeted advertising.