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Report: WhatsApp usage sees 40% spike amid pandemic

Mar 27, 2020 20:30 IST

Messaging service WhatsApp has reportedly seen an increase of 40% in its overall usage amid the COVID-19 outbreak. A market survey by consulting firm Kantar observed a spike in the usage of social media apps by 61% during the pandemic, with traditional TV viewing up by 63% and web browsing by 70%. Over 25,000 participants across 30 countries were polled between March 14 and 24, with time spent on Facebook up by 37%, and China reporting a 57% increase in usage of local social media apps like WeChat and Weibo. It's worth noting that the survey also found people trust traditional news channels far more than social media platforms, with the latter polling 11% for trustworthiness, and the former 52%.

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