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Report: BJP top political advertiser on FB India

Aug 27, 2020 14:08 IST

According to a report published by the Indian Express, the Bharatiya Janata Party was the largest advertiser on Facebook in India on “social issues, elections and politics” in the past 18 months. The party spent over ₹4.61 crore since February 2019, followed by the main Opposition Congress party with ₹1.84 crore, The Indian Express reported citing Facebook’s spending tracker. Among the top 10 spenders are four other advertisers linked to the BJP that along with the official page total ₹10.17 crore. This is about two-third of the total ads spent by the top 10 advertisers in this category.

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