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Report: Apple losing wireless earbuds market share

Aug 28, 2020 10:36 IST

Apple accounted for nearly half of all sales of true wireless earbuds in 2019 and is expected to grow to 82 million units this year, according to Counterpoint Research. But the California-based tech giant is losing its dominant position in the fast-growing category to more affordable alternatives. The report said that Apple now accounts for just over a third market share but is still way ahead of Xiaomi’s 10 per cent and Samsung’s 6 per cent in the true wireless segment.

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