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Reebok opens new vertical to feature collaborative lines

Jul 31, 2019 18:08 IST

Pyer Moss-designer and Vogue Fashion Fund winner Kerby Jean-Raymond has been hired by Reebok to helm a new fashion division. The designer whose initial collaboration with Reebok turned out to be one of the most successful fashion alliances in the last 2 years, will be the Artistic Director of the sister concern. Called Reebok Studies___ (followed by a blank that will feature names of different collaborators) Jean-Raymond will work on creating experimental, limited-edition partnered lines. This will help Reebok in having "a pulse on what’s going on in fashion, in music and in activism," Raymond added. 

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