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Ralph Lauren becomes first luxury brand to start 'clothing rental service'

Mar 04, 2021 12:31 IST | By Editorji News Desk

American luxury fashion brand Ralph Lauren has become the first in its segment to announce a 'clothing rental service'. 

As part of a program called 'The Lauren Look', fashionistas get a chance to rent an 'ever-evolving selection of womens wear apparel from its Lauren Ralph Lauren brand'.

The rental model will be a sustainable one as once the clothes reach their rental cap, they will be donated to a non-profit organisation.

The new model will be help the brand to tap into a whole new segment of sharing economy. 

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