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Poco is now an independent brand in India, Redmi may follow suit

Jan 17, 2020 17:30 IST

Chinese consumer tech manufacturer Xiaomi has announced that it's sub-brand Poco is going to be operated as an independent vertical in India, separate from its parent company. Poco was introduced in 2018 with its first smartphone, the F1, a device that was critically acclaimed for its top-tier hardware at an aggressive price point. Apart from this, Xiaomi has also revealed new branding for Redmi India, which reads 'Redmi by Xiaomi', hinting that this sub-brand too may break away from its parent in India, much like it has in China. However, there's no official word yet on if and when Poco is planning to launch another device in the country.