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Poco is now an independent brand

Nov 25, 2020 18:11 IST

Poco is no longer a “Xiaomi sub-brand”. The smartphone maker announced on Twitter that it is becoming an independent brand globally. This comes 10 months after its Indian subsidiary got separated from Xiaomi. The Chinese tech giant introduced the Poco sub-brand in 2018 with the Pocophone F1. The smartphone was a true flagship-killer with that year’s flagship Snapdragon 845 chipset and super-affordable price tag. Since then, Poco said, it has entered more than 35 global markets and sold over six million phones worldwide.