French automaker Peugeot has revealed its new logo and brand identity. The new lion logo introduces a new visual identity for the French carmaker, and the brand says that the focus has been on 'minimalism and elegance'. With the new logo, the automaker has moved to a two-dimensional logo and lettering, in-line with companies like Volkswagen, BMW, Audi among others. The updated logo can be adapted more easily on the brand’s marketing materials, merchandise, social channels, both online and offline. The first model to feature the updated logo will be the next-generation Peugeot 308.