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People fall for discount brands' fake luxury store prank

Dec 03, 2018 14:01 IST

American footwear chain Payless Shoesource, known for their discounted items tried to test its own customers with an elaborate prank. The retailer opened a fake luxury store, holding a big event with VIP clients and priced its same old shoes at exorbitant rates, only telling people the real price at the checkout counter. The viral marketing campaign sold over 3000 dollar worth shoes and was an instant hit on social media.

Fashion