Off-White beats Gucci, Balenciaga to become hottest brand!

Contemporary fashion brand Off-White has become "the hottest brand on the planet" according to global fashion search platform The Lyst. The Lyst Index mentions that the findings are crunched by analysing online traffic, social media engagement, and immediate sales figures. The disruptive high-end street-wear label has marched past the likes of Gucci, Balenciaga, Nike, Prada, and countless others.