1. home
  2. > lifestyle
  3. > Now, you can shop directly from Instagram influencers
replay trump newslist
up NEXT IN 5 SECONDS sports newslist
tap to unmute
00:00/00:00
NaN/0

Now, you can shop directly from Instagram influencers

May 02, 2019 16:38 IST

Starting next week, people will be able to shop products directly from their favourite influencers without leaving the Instagram app. Until now, the product tagging feature was reserved only for businesses and brands, but now it will open up to individuals as well. The pilot project will be tested through a small group of creators that include Aimee Song, Chiara Ferragani and the Karadashian-Jenner clan as well as publications like Refinery29 and GQ over the coming weeks.

Lifestyle