YouTube star and global artist for Marc Jacob's Beauty, Nikkie de Jager came out as a transgender woman in a powerful video shared on her YouTube channel called NikkieTutorials. She revealed to her followers that she was blackmailed into 'coming out', as people threatened to leak her story to the press, a decision she would've eventually made one day. Within a few hours of posting the video on her channel with over 12 million subscribers, titled 'I'm Coming Out', it topped the trending page on YouTube with over 5.5 million views. In the video, she expressed that she transitioned over the last decade. She concluded by saying she's still the same old Nikkie and nothing's going to change about that.