The Museum of Failure in Sweden features over 100 failed products and services from renowned companies across the globe. Curated by Dr Samuel West, it was born out of the need to recognise and acknowledge failure in the way of success. The products range from failed food innovations to gadgets and cars. Some of the products on display have been bought by West himself which he thought were 'unsuccessful' enough to be displayed. Some of the products include Coca-Cola BlāK, Google Glass and Sony Betamax, all of which failed miserably.