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YouTube expands ads to TVs as views skyrocket during pandemic

May 09, 2020 10:56 IST

YouTube is accelerating its TV-screen ad options as Google’s internal figures showed a sharp growth in consumption on TVs amid the Covid-19 pandemic. The video-sharing platform said that the number of hours watched across the globe in March increased by 80 per cent compared with the same period last year. YouTube collects most video ads online, but is now experimenting with brand lift consumer surveys and skippable ads formats on TVs.

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