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New #CleanIndia challenge on Tik-Tok is a big hit

Aug 04, 2019 13:42 IST

One of the biggest short video platforms in the country, Tik Tok , is now using its power for good. Tying up with a youth non-profit organisation, Bhumi, the app has started a campaign to take forward the Swacch Bharat Mission. The app has launched #CleanIndia challenge & users are sharing before and after videos by cleaning their neighbourhood. Tik Tok was under the scanner a few weeks ago for allegedly promoting pornographic content.