Parle Products, the company behind the beloved Parle G biscuits, has won hearts on social media after its latest announcement.
Speaking to Mint, a Parle executive announced that the firm will not advertise on news channels that broadcast toxic and aggressive content. The move comes amid Mumbai Police's crackdown on the 'false TRP racket.'
While Parle isn't the only one considering the boycott, the announcement has struck a chord with people on Twitter. People have welcomed the move, calling Parle a 'socially responsible brand.'