Name: Narendra Kumar to launch athleisure line from recycled bottles
Uploaded: 2019-01-31T11:33:43.fff+05:30
Duration: T00M22S
Channel: editorji
Description: Desi fashion designer Narendra Kumar Ahmed is all set to launch an athleisure collection in collaboration with sportswear brand Alcis. The new sustainable collection is made entirely from recycled PET bottles and will be launched at the Lakme Fashion Week on the 2nd of February. The brightly hued line features quirky India-inspired motifs in clean sporty silhouettes.

Desi fashion designer Narendra Kumar Ahmed is all set to launch an athleisure collection in collaboration with sportswear brand Alcis. The new sustainable collection is made entirely from recycled PET bottles and will be launched at the Lakme Fashion Week on the 2nd of February. The brightly hued line features quirky India-inspired motifs in clean sporty silhouettes. 

A market forecast by research firm Global Data has predicted that China will overtake US as the biggest global market for apparel within the next three years. The report also expects India to jump ahead to the fourth spot behind Japan, overtaking Germany, from its current fifth position in the global list of fashion markets. The firm told Women's Wear Daily that the pandemic has wiped out 15 per cent of growth from the market but the Asia-Pacific market will still see growth in the coming years while more mature western markets will lose out.&nbsp;

Backed by the Prada&nbsp;group, Bengaluru-based fashion-tech start-up Bigthinx&nbsp;in partnership with Fashinnovation&nbsp;NYC&nbsp;will livestream the world's first-ever 3D runway show. The AI fitting solutions firm will use virtual models and clothes created by 3D digital design, rendering and animation for the fashion show at the request of a French client, reports Forbes. The move could define the future of fashion as most fashion weeks go digital and fashion retail pushes towards heavy online dependence.&nbsp;

In a first-of-its-kind initiative, India's premier fashion body,&nbsp;Lakmé Fashion Week (LFW) has announced the launch of a Virtual Showroom. The 'phygital' showroom will function as an online marketplace&nbsp;where designers can showcase both their older and new collections to consumers which will help designers sell stock that has been lying dead due to the Covid-19 pandemic. Designers can also interact with local and international&nbsp;stockists on the same platform for their upcoming collection which will work seamlessly with the next fashion week set to take place in the 3rd quarter of 2020.&nbsp;

Popular fashion magazine British Vogue has eschewed top models or celebrities for the cover of its July issue. The glossy has cast three female key&nbsp;workers to be its cover stars:&nbsp;Narguis Horsford, a London&nbsp;tube train driver; Rachel Millar, a community midwife; and Anisa Omar, a supermarket worker. They are the face of a 20-page feature in the magazine where frontline&nbsp;workers discuss their unique experience of doing their job during the pandemic.&nbsp;

Romanian shoemaker,&nbsp;Grigore Lup&nbsp;has&nbsp;found an innovative way to ensure that people practice social distancing as a safety measure&nbsp;amid&nbsp;the Covid-19 pandemic. He has designed 'long-nose' leather shoes that help keep a distance of at least&nbsp;one-and-a-half metres between people. The unusual pair comes in&nbsp;European size 75 and it takes Lup&nbsp;about one square metre of leather to make them!

As protests keep growing in US in the wake of a black man's death at the hands of a policeman, two rival brands emerge united in support. Sports and footwear giant Nike posted a video inverting its tagline&nbsp;'Just Do It' to 'Don't Do It,' in which the brand urged people to 'be a part of the change.' Adopting a united front against racism, its competitor adidas retweeted&nbsp;Nike's video, writing 'together is how we move forward.' Fans of both the brands wholeheartedly supported the effort as they mourn the loss of George Floyd and many more like him.&nbsp;

Originally slated to take place from 5-9 July, the Paris Couture Week will now&nbsp;stage an online version from 6-8 July. The French Federation for High-Fashion broke the news, explaining that there will be a dedicated platform for the event and each&nbsp;house will be represented through a&nbsp;creative film along with other editorial content. It is expected that the fashion council with partner with several tech players for the project.&nbsp;

Sportswear giant adidas is collaborating with footwear brand Allbirds to create a pair of shoes with the lowest-ever carbon footprint. Set to be released by 2021, the brands aim to use renewable resources and innovative production techniques, along with a clean supply chain for the project. As of now, the average running shoe carries a carbon footprint of approximately 13.6kg of carbon dioxide. The brands revealed the sustainable performance shoe project through&nbsp;a tongue-in-cheek Twitter exchange.

According to Reuters, garment manufacturers in Bangladesh say they may blacklist brands for 'exploitative' behaviour if payments are not made due to the coronavirus.&nbsp;The Bangladesh Garment Manufacturers and Exporters Association (BGMEA) asks&nbsp;British billionaire Philip Day&rsquo;s Edinburgh Woollen Mill group to pay its dues for clothes shipped before March 25.&nbsp;
The second-largest supplier of clothing to Western nations after China, Bangladesh says buyers are taking undue advantage of the pandemic&nbsp;and demanding unreasonable discounts in&nbsp;contracts&nbsp;that concluded before the pandemic.&nbsp;

This may come as little surprise&nbsp;to anyone! Lipstick sales have dropped as people remain indoors and cover their mouth with masks to prevent the spread of infection. Director of Insights at L'Oreal&nbsp;India told TOI that lipstick usage has slipped due to a reduction in out-of-home social occasions, adding, a shift towards more eye make-up is expected. The same report quoted a Nykaa&nbsp;spokesperson saying that skin and hair are two categories that blossomed during the lockdown and will be the ones to watch for the rest of the year.&nbsp;

In some positive news, Swedish fashion retailer H&amp;M has announced that it will allow 2,500 furloughed staffers at its headquarters in Sweden to return to work by July. A spokesperson confirmed to Reuters that the fast-fashion giant will not seek to extend the furlough period for its staff for the July-October period. The brand reported a 57 per cent drop in sales in the first quarter of 2020, earlier this month. While some of its stores including the ones in India have started to open, many still remain shut due to the pandemic.&nbsp;

The humble mask has become a necessity amid the Covid-19 pandemic.&nbsp;From being embellished &nbsp;for special occasions to quirky designs that allow you to eat while wearing them, people are getting creative with the styles. The latest on the block is the 'face print mask' that is customised to make you&nbsp;recognisable. The mask has a part of your face - from the nose to the chin - printed on it.&nbsp;A few photo studios in Chennai like the STM studio have been acing the mask design. Customers can walk in and get themselves clicked for the mask to be personalised and matched to their features and even skin tones!

A new report&nbsp;RedQuanta&nbsp;says that in the coming future, Indians may forgo big ticket purchases but this will mean a sharp rise in spending on affordable luxuries. For instance, one may not buy a luxury bag but could direct that need to shop towards buying a lipstick, this is termed as the 'lipstick effect' or revenge-buying. According to the consumer survey, 75 per cent people said they miss eating out the most while&nbsp;As many as 67 per cent of women said they miss shopping. 'Fast fashion and impulse buying will be replaced by quality-rich, timeless investments,' according to the report.&nbsp;

Could this be the end of fashion weeks as we know it? Creative Director of Gucci, Alessandro Michele has announced that the luxury fashion brand will be switching to a seasonless&nbsp;collection format. The brand will only produce two collections in a year as opposed to the five that were being released annually till now. Last month, French luxury brand Saint Laurent decided to skip Paris Fashion Week and said that that brand will set its own calendar going forward.&nbsp;
With such big brands leading the wave, this could possibly mean a big rhythmic shift for the fashion industry.&nbsp;

An African designer released her latest collection, not using an exhibition or fashion show of models but with a glimpse of what the fashion industry's future might look like.&nbsp;Anifa Mvuemba&nbsp;released her clothing line on Instagram on 3D digital models who sashayed down the runway with headless bodies. The futurist presentation featured&nbsp;featured pants and dresses in tones of white and vibrant colors.&nbsp;

When fashion meets function, this is what you get. A newly-wed couple is being praised on social media for adorning beautiful masks matching their wedding attire. The couple got married on the 22nd of May in Guwahati and made sure they adjusted to the new normal of wearing masks amid the Covid-19 pandemic. The reusable,&nbsp;handloom&nbsp;face masks with the traditional 'kingkhap' motif were created with Assam's Paat Silk by Guwahati-based designer&nbsp;Nandini Borkakati.&nbsp;
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As wearing a mask becomes mandatory amid the&nbsp;Covid-19 pandemic, many are creating them with a twist to appeal to customers. The&nbsp;Khadi and Village Industries Commission has launched a unique triple-layered silk mask for women, which it claims, is biodegradable, reusable and eco-friendly. The stylish masks cost Rs 90 per piece and have got adjustable ear loops with an inner cotton lining, which acts as a mechanical barrier against the infection. The initiative is a part of the Atmanirbhar Bharat mission and an appeal made by Prime Minister Narendra&nbsp;Modi to be 'vocal for local' businesses.&nbsp;

In a surprise announcement on Sunday, the Fashion Design Council Of India shared via an Instagram post that it is re-inventing the wheel by launching India's&nbsp;first-ever digital fashion week. The details of the event are yet to be released, but the move comes after London, Paris and Milan Men's Fashion Week made a bold decision to take the crowd-loving runways online.&nbsp;FDCI's&nbsp;Lotus Makeup India Fashion Week, which was scheduled to take place from the 11th to 15th of March in New Delhi, was cancelled due to the Covid-19 pandemic.&nbsp;Seems like digital fashion will be the new trend of 2020.
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Apart from work from home enablers, there was another item that was on top of India's non-essential cart. Children's clothing flew off of shelves from both online and brick and mortar stores, according to an Economic Times report. While adults can get more wears out of their existing wardrobe. children grow out of their clothes very quickly. Flipkart Fashion VP told ET they 'witnessed a two-time spike for newborn baby clothes and boys&rsquo; shorts' compared to pre-lockdown&nbsp;sales.&nbsp;

Face masks have truly become the face of the pandemic and fashion brands are quickly grabbing the opportunity by selling the new essential item. Brands like Allen Solly, Peter England, Zodiac and Fabindia have all started making designer face coverings&nbsp;to match garments. With interesting prints and in combos of two to five, these masked are being sold around 100 to 500 rupees apiece. Fashion designers are not behind with the likes Masaba&nbsp;Gupta selling one fabric mask for as much as 900 rupees.

Narendra Kumar to launch athleisure line from recycled bottles

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Narendra Kumar to launch athleisure line from recycled bottles

Jan 31, 2019 11:33 IST

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