You would think that a pandemic wouldn’t exactly become the stage for the latest fashion trends but that doesn’t seem to be the case. In 2020, sweatpants, baggy t-shirts and house dresses became the quarantine uniform of choice around the world. And while most of us are still living the same lockdown life, there seems to be a crop of new vaccine-ready fashion trends taking over the world.
As more and more younger people become eligible to get a jab of Covid-19 vaccines in the US, fashion brands are cashing in on the opportunity with clothes that suit their vaccine appointment needs.
Of these, cold-shoulder tops are looking to be the biggest hit. American singer Dolly Parton popularised the trend by wearing a blue cold-shoulder top to get her Pfizer jab in early March. After which, Hilary Clinton chimed in by posting an old picture of herself wearing a strikingly similar top.
Online retailer Revolve Clothing has even started mentioning ‘Vaccine Ready’ as a garment feature on its site. The category, which basically features tops and dresses that bare at least one shoulder, quickly became the topic of debate on social media. While some have mocked the brand for selling $250 vaccine shirts, others say why not?
But the cold shoulder, a hit trend from the 1990s and early 2000s, isn’t the only jab-friendly look on the scene. Cut-out features on tops and complete cut-out looks are also having a hot moment amongst celebrities and on glossy fashion magazines as people look to subliminally promote vaccinations.
While it might sound bizarre to buy a new top for just a vaccine appointment, the trend seems to represent a universal sense of willingness to get your shot and return to life before the pandemic.