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Microsoft closing all its retail stores permanently

Jun 27, 2020 14:35 IST

Microsoft has announced that it is permanently closing its 83 offline retail stores and will instead focus on its online store at Microsoft.com, where customers can go for support, sales, training and more. Only four locations in London, New York, Sydney and Washington will still be operational but will be converted into Microsoft Experience Centers to showcase technology. The company said that the “retail team members will continue to serve customers working from Microsoft corporate facilities or remotely.” Microsoft said closing the stores will cost about $450 million in taxes but calls it a smart and strategic decision. The recent Covid-19 lockdown has made things even harder for offline stores, forcing many to re-evaluate their offline strategy.

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