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McDonald's to use AI for personalized menus

Mar 27, 2019 13:56 IST

In a big step towards digital revolution, McDonald’s Corp is all set to strike a $300 million deal with Dynamic Yield Ltd., a decision-logic technology company, to embrace AI and personalise its menus. The new electronic menus will show things like more cold beverage options on warm days with the help of Artificial Intelligence. The menu will be customised according to the weather and the time of the day and will suggest add-ons for customers. They will be first launched in the U.S followed by other markets around the world.

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