Mahindra & Mahindra flagged-off the first-ever edition of the Thar 'Her Drive' in Mumbai. The new initiative witnessed 25 prominent women from different walks of life coming together to drive the soon-to-be-launched new-generation Mahindra Thar from Mumbai to the Mahindra Off-Road Academy in Igatpuri. The single-day event saw the participants not only drive the SUV but also experience its off-roading capability under expert supervision at a pre-set course. The women were driving the Thar LX variant that comes with all the bells and whistles and is intended for the city-bred lifestyle-oriented customer. The new Thar is all set to be launched on October 2, 2020, with bookings to open on the same day.