To meet the needs arising from the coronavirus crisis, Prada announced that it will be producing 110,000 medical masks by 6 April. Luxury brand Gucci has also said it will make more than 1 million masks. High-street brands are similarly shifting their focus. Spanish-owned Zara shared that it has already donated 10,000 masks and a further 300,000 were due to be sent. H&M Group said it would be rearranging its supply chain to produce protective equipment for hospitals and healthcare workers.