LinkedIn used 18mn non-user e-mails to target Facebook ads | Editorji
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LinkedIn used 18mn non-user e-mails to target Facebook ads

Nov 26, 2018 18:18 IST

Employment-based social network LinkedIn has been accused of using non-users of the platform to target Facebook ads. Following a complaint, Ireland's Data Protection Commission conducted an audit and discovered that LinkedIn processed hashed email addresses of around 18 million non-users of the platform, to target Facebook ads at them in a bid to grow its user base.

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