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Kaya revamps its brand strategy to attract millennials

Updated: Sep 02, 2022 10:53

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One of India's most popular skin clinic chain Kaya, is overhauling its branding strategy to attract young clients. According to a Live Mint report, the company will drop 'skin' from its name and unveil a range of hair-care treatments, including spas and transplants. Kaya has also introduced an all-natural range called Derma Naturals and will soon introduce affordable lip balms and hair care.

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Kaya revamps its brand strategy to attract millennials

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