As Italy becomes the focal point of the COVID-19 emergency, the fashion industry is taking a massive hit. Though shops were largely open, as employees have to be paid anyway, there were very few clients. Tourists are being discouraged from visiting fashion districts in the country, including Milan's Monte Napoleone district and Rome's Via Condotti. The outbreak has also impacted the demand from key export markets such as the US and Ialy's European neighbours. Importers of Italian goods in some EU countries are also seeking additional certification stating that goods are virus-free. The World Health Organization has said that there is no conclusive evidence to show, that other routes of transmission, such as parcels or cargo freight, are contributing to the spread of the pathogen.