'Invest in employees': Zomato ad featuring Hrithik & Katrina draws flak | Editorji
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'Invest in employees': Zomato ad featuring Hrithik & Katrina draws flak

Aug 30, 2021 21:10 IST | By Editorji News Desk

Zomato has brought on board two popular Bollywood celebrities hoping to strike a note with its customers.

However, going by people’s reaction to their latest advert the food delivery app’s marketing strategy seems to have backfired. Food delivery app Zomato is being called out on social media for its new commercial featuring Hrithik Roshan and Katrina Kaif.

The ad shows a delivery executive braving the rain to drop a parcel at the actor's place. Hrithik praises the partners for consistently delivering packages in all weather conditions and expresses his wish to take a selfie with him. However the delivery executive gets another order delivery request and cannot wait for the star who has gone inside to get his phone.

The ad did not go down well with most viewers. Zomato, faced backlash with many pointing out that instead of investing on Bollywood celebrities, the company should ensure that its employees are taken care of and compensated well for working in bad weather conditions.

Also Read Zomato Earnings Menu: Loss widens, 1 billion orders delivered, order value up 4 times

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