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Indian men buying as many beauty products as women: report

Nov 18, 2020 20:29 IST

A joint study by Google, Kantar and WPP has discovered that there has been a massive shift from traditional media to digital with 90% Indians reporting relying on digital sources for shopping advice, ideas and inspiration. The Connected Beauty Consumer report also debunked the male and female divide and revealed that both genders report buying an average of nine beauty products every month. Video platform YouTube emerged on top as the top destination for beauty advice with 81% of people surveyed engaging with beauty creators on YouTube. What's more, tier I and tier II city consumers are not far behind their peers from the metros when it comes to purchasing personal care products.

Fashion