India’s online food delivery market is expected to hit USD 17.02 billion or Rs 1,17,000 crore by 2023, according to a new study published by consultancy firm Market Research Future. The market is expected to grow at the rate of 16.2 % annually with lunch being the most preferred meal to be ordered online and card payment the most preferred mode of payment. The report attributed the growth to the rise in the number of women increasing in the work force especially in metropolitan cities. Bengaluru recorded the highest number of orders followed by Mumbai, Pune and New Delhi.
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