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HUL cuts prices of key soap products, prompted by a demand slowdown

Aug 28, 2019 12:56 IST

HUL has said it has cut prices of its soaps like Lux, Lifebuoy and Dove  in the past month, amid a demand slowdown.Price reductions have been in the range of 4-6 percent and could be higher on certain packs in order to pass on benefits to consumers. Separately, the National Antiprofiteering Authority has issued notices to companies like HUL, Nestle and Procter & Gamble, triggering a debate over how much flexibility they get in setting prices when tax rates change. 

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