Come 2019 and Hilton Hotels & Resorts will be launching a chain of Urban micro hotels under its new brand 'Motto'. The initial plan is to open them in New York, London, Dublin, Lima, and Dallas, among other cities. The aim is to prioritise affordability, efficiency, and flexibility. The new Motto hotels will have 175 rooms & 30 % rooms will be interconnected. Prices are yet to be announced.