H&M, Nike and some other retail giants are facing boycott in China after they reportedly took a stand against the alleged use of forced labour to produce cotton in the XInjiang region. China has been accused of human rights violations against the Uighur Muslim minority. On Thursday, H&M products were missing from Alibaba Group's TMall and JD.com, two of China's most popular online retailers among other sites. Celebrities have also reportedly cut off their ties with some brands. The latest backlash began when the Communist party's Youth League on Wednesday called attention to an H&M statement in March last year that it would stop buying cotton from Xinjiang in China's northwest. H&M said it was "deeply concerned" about reports of forced labor there. China's foreign ministry said that the accusation of forced labour in Xinjiang was a 'malicious lie'.