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Gucci upends fashion cycle, releases collection via film series

Nov 26, 2020 11:21 IST

Gucci creative director Alessandro Michele has been looking to transcend the runway show, and the Covid-19 pandemic has provided an apt moment. Michele teamed up with American film director Gus Van Sant to create a seven-part miniseries revealing Gucci's latest collection, titled 'Ouverture.' The videos will be trickled out a day at a time starting Monday in the format of a virtual film festival and following the addictive pattern of streaming services. The format allows all fans a coveted front-row seat, removing some of the exclusivity of the runway show.

Fashion