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Govt allows 26% FDI in digital media

Aug 28, 2019 22:37 IST

The govt has allowed 26% FDI, with government approval, for digital media in news and current affairs. These FDI-funded news portals will also be allowed to livestream. 26% FDI is already allowed in the print media sector, and 49% FDI is permitted in broadcasting content services, both through the government approval route. According to a recent report by industry body FICCI in collaboration with management consultant firm EY, with the increasing base of Internet users, digital media in India is expected to overtake film entertainment in 2019 and print by 2021 to reach $ 5.1 billion in 2021. According to the report, digital media grew by 42% in 2018, valued at $ 2.4 billion.

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