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Google personalizes search results, even if you're logged out

Dec 05, 2018 12:12 IST

A study conducted by privacy-based search engine DuckDuckGo has revealed that Google tailors search results to you--even if you're not logged in. The study found that when people searched without logging into a Google account or even in Google Chrome's Incognito private browsing mode, most participants still saw results unique to them.

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