1. home
  2. > fashion
  3. > Future is present: Diesel, Marni open 'hyper real' digital showrooms
replay trump newslist
up NEXT IN 5 SECONDS sports newslist
tap to unmute
00:00/00:00
NaN/0

Future is present: Diesel, Marni open 'hyper real' digital showrooms

Jun 26, 2020 16:28 IST

The days of scrolling through catalogues to shop for clothes online might become passe soon. Accelerating towards tech-infused future of fashion, OTB group parent company of brands like Diesel and Marni has launched 'hyper-real' digital showrooms called Hyperoom. The virtual exhibition space is modelled after the brand's real showrooms in different fashion capitals to enable remote immersive shopping trips. Buyers and vendors can move around within the 360 degree-view digital platform to look at 3D mockups, 2D illustrations as well as videos of the products and the inspiration behind them from the comfort of their couch.

Fashion