Luxury brand Gucci hosted its Cruise 2020 show inside Rome's Capitoline Museums, one of the first public museums in the world. The historic setting set the mood for the fashion show which was a “hymn to freedom” from creative director Alessandro Michele. Adding to the theatrical effect, the show was held with little lighting and the audience was given flashlights to help them see the clothes better. The collection intermixed feminist slogans with Roman robes and headdresses. Other highlights included statement jewellery for men and plenty of checks in all its avatars. 

As protests keep growing in US in the wake of a black man's death at the hands of a policeman, two rival brands emerge united in support. Sports and footwear giant Nike posted a video inverting its tagline&nbsp;'Just Do It' to 'Don't Do It,' in which the brand urged people to 'be a part of the change.' Adopting a united front against racism, its competitor adidas retweeted&nbsp;Nike's video, writing 'together is how we move forward.' Fans of both the brands wholeheartedly supported the effort as they mourn the loss of George Floyd and many more like him.&nbsp;

Originally slated to take place from 5-9 July, the Paris Couture Week will now&nbsp;stage an online version from 6-8 July. The French Federation for High-Fashion broke the news, explaining that there will be a dedicated platform for the event and each&nbsp;house will be represented through a&nbsp;creative film along with other editorial content. It is expected that the fashion council with partner with several tech players for the project.&nbsp;

Sportswear giant adidas is collaborating with footwear brand Allbirds to create a pair of shoes with the lowest-ever carbon footprint. Set to be released by 2021, the brands aim to use renewable resources and innovative production techniques, along with a clean supply chain for the project. As of now, the average running shoe carries a carbon footprint of approximately 13.6kg of carbon dioxide. The brands revealed the sustainable performance shoe project through&nbsp;a tongue-in-cheek Twitter exchange.

According to Reuters, garment manufacturers in Bangladesh say they may blacklist brands for 'exploitative' behaviour if payments are not made due to the coronavirus.&nbsp;The Bangladesh Garment Manufacturers and Exporters Association (BGMEA) asks&nbsp;British billionaire Philip Day&rsquo;s Edinburgh Woollen Mill group to pay its dues for clothes shipped before March 25.&nbsp;
The second-largest supplier of clothing to Western nations after China, Bangladesh says buyers are taking undue advantage of the pandemic&nbsp;and demanding unreasonable discounts in&nbsp;contracts&nbsp;that concluded before the pandemic.&nbsp;

This may come as little surprise&nbsp;to anyone! Lipstick sales have dropped as people remain indoors and cover their mouth with masks to prevent the spread of infection. Director of Insights at L'Oreal&nbsp;India told TOI that lipstick usage has slipped due to a reduction in out-of-home social occasions, adding, a shift towards more eye make-up is expected. The same report quoted a Nykaa&nbsp;spokesperson saying that skin and hair are two categories that blossomed during the lockdown and will be the ones to watch for the rest of the year.&nbsp;

In some positive news, Swedish fashion retailer H&amp;M has announced that it will allow 2,500 furloughed staffers at its headquarters in Sweden to return to work by July. A spokesperson confirmed to Reuters that the fast-fashion giant will not seek to extend the furlough period for its staff for the July-October period. The brand reported a 57 per cent drop in sales in the first quarter of 2020, earlier this month. While some of its stores including the ones in India have started to open, many still remain shut due to the pandemic.&nbsp;

The humble mask has become a necessity amid the Covid-19 pandemic.&nbsp;From being embellished &nbsp;for special occasions to quirky designs that allow you to eat while wearing them, people are getting creative with the styles. The latest on the block is the 'face print mask' that is customised to make you&nbsp;recognisable. The mask has a part of your face - from the nose to the chin - printed on it.&nbsp;A few photo studios in Chennai like the STM studio have been acing the mask design. Customers can walk in and get themselves clicked for the mask to be personalised and matched to their features and even skin tones!

A new report&nbsp;RedQuanta&nbsp;says that in the coming future, Indians may forgo big ticket purchases but this will mean a sharp rise in spending on affordable luxuries. For instance, one may not buy a luxury bag but could direct that need to shop towards buying a lipstick, this is termed as the 'lipstick effect' or revenge-buying. According to the consumer survey, 75 per cent people said they miss eating out the most while&nbsp;As many as 67 per cent of women said they miss shopping. 'Fast fashion and impulse buying will be replaced by quality-rich, timeless investments,' according to the report.&nbsp;

Could this be the end of fashion weeks as we know it? Creative Director of Gucci, Alessandro Michele has announced that the luxury fashion brand will be switching to a seasonless&nbsp;collection format. The brand will only produce two collections in a year as opposed to the five that were being released annually till now. Last month, French luxury brand Saint Laurent decided to skip Paris Fashion Week and said that that brand will set its own calendar going forward.&nbsp;
With such big brands leading the wave, this could possibly mean a big rhythmic shift for the fashion industry.&nbsp;

An African designer released her latest collection, not using an exhibition or fashion show of models but with a glimpse of what the fashion industry's future might look like.&nbsp;Anifa Mvuemba&nbsp;released her clothing line on Instagram on 3D digital models who sashayed down the runway with headless bodies. The futurist presentation featured&nbsp;featured pants and dresses in tones of white and vibrant colors.&nbsp;

When fashion meets function, this is what you get. A newly-wed couple is being praised on social media for adorning beautiful masks matching their wedding attire. The couple got married on the 22nd of May in Guwahati and made sure they adjusted to the new normal of wearing masks amid the Covid-19 pandemic. The reusable,&nbsp;handloom&nbsp;face masks with the traditional 'kingkhap' motif were created with Assam's Paat Silk by Guwahati-based designer&nbsp;Nandini Borkakati.&nbsp;
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As wearing a mask becomes mandatory amid the&nbsp;Covid-19 pandemic, many are creating them with a twist to appeal to customers. The&nbsp;Khadi and Village Industries Commission has launched a unique triple-layered silk mask for women, which it claims, is biodegradable, reusable and eco-friendly. The stylish masks cost Rs 90 per piece and have got adjustable ear loops with an inner cotton lining, which acts as a mechanical barrier against the infection. The initiative is a part of the Atmanirbhar Bharat mission and an appeal made by Prime Minister Narendra&nbsp;Modi to be 'vocal for local' businesses.&nbsp;

In a surprise announcement on Sunday, the Fashion Design Council Of India shared via an Instagram post that it is re-inventing the wheel by launching India's&nbsp;first-ever digital fashion week. The details of the event are yet to be released, but the move comes after London, Paris and Milan Men's Fashion Week made a bold decision to take the crowd-loving runways online.&nbsp;FDCI's&nbsp;Lotus Makeup India Fashion Week, which was scheduled to take place from the 11th to 15th of March in New Delhi, was cancelled due to the Covid-19 pandemic.&nbsp;Seems like digital fashion will be the new trend of 2020.
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Apart from work from home enablers, there was another item that was on top of India's non-essential cart. Children's clothing flew off of shelves from both online and brick and mortar stores, according to an Economic Times report. While adults can get more wears out of their existing wardrobe. children grow out of their clothes very quickly. Flipkart Fashion VP told ET they 'witnessed a two-time spike for newborn baby clothes and boys&rsquo; shorts' compared to pre-lockdown&nbsp;sales.&nbsp;

Face masks have truly become the face of the pandemic and fashion brands are quickly grabbing the opportunity by selling the new essential item. Brands like Allen Solly, Peter England, Zodiac and Fabindia have all started making designer face coverings&nbsp;to match garments. With interesting prints and in combos of two to five, these masked are being sold around 100 to 500 rupees apiece. Fashion designers are not behind with the likes Masaba&nbsp;Gupta selling one fabric mask for as much as 900 rupees.

The lockdown&nbsp;implemented&nbsp;to prevent the spread of Covid-19 has resulted in a sharp rise in domestic violence cases. Luxury fashion brand Gucci has teamed up&nbsp;with actor Salma&nbsp;Hayek&nbsp;to start a campaign&nbsp;to fund nonprofit organizations supporting women and girls around the world. As a part of the brand's&nbsp;Chime for Change initiative, Hayek&nbsp;posted a video with the hashtag #StandWithWomen campaign to take a stand for the safety, health and justice of all women.

More than 150 global brands and companies including&nbsp;Zara, H&amp;M, Burberry and zipper manufacturer&nbsp;YKK corporation have signed the UN 'Better Recovery' statement to urge governments to align post-pandemic&nbsp;economic and relief measures with the latest climate science.&nbsp;The initiative to target a net-zero recovery from Covid-19 is believed to be the largest-ever UN-backed,&nbsp;CEO-led climate advocacy effort. The companies representing over 5 million employees are calling for policies to hold global temperature rise within 1.5&deg;C above pre-industrial levels to be able to reach net-zero emissions well before 2050.&nbsp;

Sai Teja&nbsp;Peddineni, India's first volcano climber and the founder of a defence tech start-up in Hyderabad called Veera&nbsp;labs, has designed a unique apparel that is able to withstand extreme temperatures between -200 degree Celsius&nbsp;and 1000 degree Celsius. The apparel called 'Tardigrade' is able to destroy pathogens when it comes into contact with them and can also be worn by volcano climbers, he shared with news agency ANI. The team has been working on the project since 2018, using a soft composite which can then be incorporated in apparel.&nbsp;&nbsp;

Kim Kardashian's shapewear brand SKIMS launched a collection of non-medical face masks amid the&nbsp;Covid-19 pandemic and&nbsp;they sold out within an hour! Much like the bodysuits, briefs and bike shorts that the brand sells, the face masks come in five tonal shades. According to a press release by SKIMS, 10,000 masks will also be donated to four different charities. The brand shared that the&nbsp;face masks will be restocked in the coming week.&nbsp;

'Stay Safe with Karl', that's what the shop window of late designer Karl Lagerfeld's store in Paris reads. With slight easing of lockdown restrictions, the shop in Saint German Des Pres neighborhood is back in business. The store is taking several measures to ensure safety of all customers amid the Covid-19 pandemic.&nbsp;Clients who enter are offered disposable surgical masks, which are obligatory inside, along with disposable gloves and disinfectant for the hands. If a client doesn't purchase an item tried by them, it is sprayed with disinfectant and isolated for 24 hours.&nbsp;

Flash it! Gucci hosts Cruise 2020 show in the dark

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Flash it! Gucci hosts Cruise 2020 show in the dark

May 29, 2019 14:01 IST

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