May 31 marks World No Tobacco Day. In addition to raising awareness, the initiative recognizes the efforts of countries, individuals and organisations from around the world in tobacco control. Finland's Ministry of Social Affairs and Health has received this year's 'World No Tobacco Day Award' issued by the World Health Organization. In 2016, Finland updated its Tobacco Act with a new objective to end the use of tobacco and other nicotine products by 2030. To reduce the appeal of e-cigarettes, especially among young people, Finland strictly regulates them and has introduced a ban on the use of flavours in e-cigarettes – one of the few countries globally which has introduced such policy measures.