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Facebook says iOS 14 privacy upgrades may impact its ad network

Aug 28, 2020 15:42 IST

Facebook has said Apple's upcoming iOS 14 mobile operating system may have an adverse impact on the social media platform's ad network. The firm has outlined the potential impact of a major privacy change Apple announced at its developers conference, wherein Apple will explicitly ask users if they want to opt-in before sharing identifier data that could be used by app developers to target ads at them. Facebook has said the move will affect its Audience Network that helps advertisers and publishers monitor their campaigns--so much so that it may not offer the feature on iOS 14 altogether.

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