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Covid-19 to impact how people purchase clothes in India

Jun 26, 2020 19:21 IST

A new report titled ‘Turn the Tide’ by Facebook India in association with Boston Consulting Group shows how work from home and income uncertainty amid the Covid-19 pandemic are likely to impact apparel shopping in India. The report states that nearly “one in two will look to cutback on apparel being a discretionary spend but a third will increase spending.” Casual wear is likely to become the trend with 79%consumers unwilling to step out except for work. The report also suggested a higher demand for fitness wear, now that people are focusing more on health and wellness. During the lockdown, about 90% of the consumers surveyed purchased apparel online and are willing to continue the same.

Fashion