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Covid-19: Digital-ads contract; Google, Facebook to suffer losses

Apr 28, 2020 15:17 IST

Demand for digital advertising is contracting after a decade of explosive growth amid the pandemic-fueled downturn. This could complicate things for Google and Facebook, who together account for 70% of the U.S. market for digital ads. With consumers mostly at home and unemployment soaring, advertisers are slashing promotional spending, in some cases, all the way to zero.

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