Coty pays $200m for 20% stake in Kim Kardashian's beauty brand | Editorji
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Coty pays $200m for 20% stake in Kim Kardashian's beauty brand

Jun 29, 2020 23:18 IST

Cosmetics giant Coty that recently acquired a majority stake in Kylie Cosmetics, has now paid $200mn for a 20 per cent share in sister Kim Kardashian West's beauty brand. Coty's deal with the reality star and beauty mogul pushed its shares to rise over 14 per cent after the announcement on Monday. Through the deal, Kardashian's four-year-old brand will enter new categories and pursue a global expansion beyond her existing product line. West, who has over 300 million followers across her various social channels, will continue to manage the creative and communication side of the brand. 

Beauty