Children's clothing flies off of shelves as retail opens up

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Children's clothing flies off of shelves as retail opens up

May 22, 2020 18:23 IST

Apart from work from home enablers, there was another item that was on top of India's non-essential cart. Children's clothing flew off of shelves from both online and brick and mortar stores, according to an Economic Times report. While adults can get more wears out of their existing wardrobe. children grow out of their clothes very quickly. Flipkart Fashion VP told ET they 'witnessed a two-time spike for newborn baby clothes and boys’ shorts' compared to pre-lockdown sales.

Fashion