CAIT to launch e-commerce portal to take on likes of Amazon, Flipkart

The Confederation of Indian Traders (CIAT) will be launching its own e-commerce portal in April that would have an in-built mechanism to check price distortions and deep discounting, in a bid to take on e-commerce behemoths like Amazon or Flipkart. CAIT would reportedly be getting traders onboard on the platform, in which every registered trader would have his own e-store and site. The Competition Commission of India had ordered a probe into Amazon and Flipkart over their discounting practices, exclusive brand launches on the platforms and preferential treatment they have allegedly offered to certain mobile phone sellers.