Highlights

  • Zomato clarifies after its new ad with celebs faces backlash online
  • Zomato: ads were well-intentioned, but were misinterpreted by people
  • Zomato's new ad campaign is called 'Har customer hai star'

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Amid backlash over Hrithik Roshan ad, Zomato says it was 'well-intentioned but misinterpreted'

In a statement, Zomato said the ads were well-intentioned, but were unfortunately misinterpreted by some people.

After facing massive backlash on social media on its latest advertisements with actors Hrithik Roshan and Katrina Kaif, Zomato has now issued a statement in a bid to do some damage control.

In a statement, Zomato said the ads were well-intentioned, but were unfortunately misinterpreted by some people.

Also watch: 'Invest in employees': Zomato ad featuring Hrithik & Katrina draws flak

Zomato said the ads were conceptualised six months ago, long before there was any social media conversation around gig worker salaries and working hours. The food delivery giant went on to say, they highlight delivery partners as heroes, that people should talk respectfully to them and their aim is to raise the level of dignity associated with delivery agents.

Zomato's new ad campaign ‘Har customer hai star’ comes as questions are being raised on unrealistic work hours and paltry wages of the company's delivery executives. Many delivery partners of Zomato have been taking to social media platforms to protest insufficient compensation by the company, amid rising petrol prices, no long-distance return bonus, and daily limits on earnings.

Also watch: Is a Swiggy IPO out for delivery? SoftBank chief says can deliver returns like Zomato

The ad campaign for Zomato is being handled by advertising agency McCann India, and shows Zomato staff delivering orders at homes of top Bollywood actors and refusing selfies as they are pressed for time in between deliveries.

The company’s ads, starring Hrithik Roshan and Katrina Kaif, have been called out for being tone-deaf and belittling the concerns of delivery valets.

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