In the interest of being sustainable, the fashion industry is leaving no stone unturned to ensure that those who are dedicated to this movement don't run out of options

A sustainable clothing option for your wedding day

In the interest of being sustainable, the fashion industry is leaving no stone unturned to ensure that those who are dedicated to this movement don't run out of options. According to a recent data report released by Lyst, there has been a 93% increase in views of pre-owned wedding dresses, with a 42% combined increase for wedding dress searches including the words “vintage” and “second hand” year on year. Along with being a sustainable option, this also points towards a growth in rental platforms and the trend of consumers monetizing their wardrobes.

Haruki Murakami, the 72-year-old best-selling author of books like Kafka by the Shore and Norwegian Wood, has turned fashion designer for his latest coll

Haruki&nbsp;Murakami,&nbsp;the 72-year-old best-selling author of books like&nbsp;Kafka by the Shore and Norwegian Wood, has turned fashion designer for his latest collaboration with Japanese retailer Uniqlo.&nbsp;
The Japanese author has designed eight graphic T-shirts that draw inspiration from his love of music and his popular literary works. The t-shirts that&nbsp;will go on sale in mid-March also feature some of Murakami's favourite things such&nbsp;as&nbsp;cats, birds, records and men sitting in bars.

Phool.co, a company backed by IIT Kanpur has received the BIRAC Innovator Award for 2021 for its cruelty-free alternative to animal leather, called Fleather. The bio-a

Phool.co, a company backed by IIT Kanpur has received the BIRAC Innovator Award for 2021 for its cruelty-free alternative to animal leather, called Fleather.
The bio-alternative to leather developed by Phool.co has been created with farm waste and temple flowers and performs almost like leather.
Made in a sustainable manner, the process cuts down many traditional tanning processes and also helps increase job opportunities for women in marginalized&nbsp;sections, according to the company.

Like every other aspect of our lives, the Covid-19 pandemic has altered our fashion choices too. Call it the new normal or pandemic fashion, its here to stay. The late

Like every other aspect of our lives, the Covid-19 pandemic has altered our fashion choices too. Call it the new normal or pandemic fashion, its here to stay.
The latest in 'pandemic fashion' are these pair of one-metre-long Adidas Superstar sneakers, that could help you maintain social distancing, literally.
The shoes, dubbed as the longest ever sneakers, have been created by Estonian rapper Tommy Cash for Adidas. In the pair, one shoe is black and the other is white.
Netizens were quick to weigh in on the eccentric design.&nbsp;

Ace designer Anamika Khanna will open the joint fashion week, being hosted by Lakme Fashion Week and Fashion Design Council of India. She will showcase her collection

Ace designer Anamika Khanna will open the joint fashion week being hosted by Lakme Fashion Week and Fashion Design Council of India.
She will showcase her collection titled 'Timeless the World' at the event slated to be held from March 16 to the 21st.
Her collection exemplifies the fact that what is created will one day perish, as per a statement.
The event will be a hybrid one, with virtual as well as on-ground events. Among other designers who will be presenting their collections are Shantanu and Nikhil, Samant Chauhan, Payal Pratap, Pankaj &amp; Nidhi and Suneet Varma.

American luxury fashion brand Ralph Lauren has become the first in its segment to announce a 'clothing rental service'. As part of a program called 'The Lauren L

American luxury fashion brand Ralph Lauren has become the first in its segment to announce a 'clothing rental service'.&nbsp;
As part of a program called 'The Lauren Look', fashionistas&nbsp;get a chance to rent an 'ever-evolving selection of womens wear apparel from its Lauren Ralph Lauren brand'.
The rental model will be a sustainable one as once the clothes reach their rental cap, they will be donated to a non-profit organisation.
The new model will be help the brand to tap into a whole new segment of sharing economy.&nbsp;

In a first, the India Fashion Week organised by the Fashion Design Council of India and Mumbai's Lakme Fashion Week are joining hands for a phygital fashion week schedu

In a first, the India Fashion Week organised by the Fashion Design Council of India and Mumbai's Lakme Fashion Week are joining hands for a phygital fashion week scheduled to be held in mid March, an IANS report suggests.
The event will be aired on both platforms, from the 16th to the 21st of March.
To mark the rare occasion, a special unity logo will also be created. Through the partnership, the two hope to adapt better to a world struck by the Covid-19 pandemic.
Designers from Mumbai, Delhi and other parts of India will showcase their work at the event, the report said.

From 'Zoom shirts' to work-from-home pyajamas, the Covid-19 era has ushered in a whole new fashion scene. Taking this a notch higher, two Japanese companies have now d

From 'Zoom shirts' to work-from-home pyajamas, the Covid-19 era has ushered in a whole new fashion scene.
Taking this a notch higher, two Japanese companies have now designed a 'WFH&nbsp;Pyjama suit', which is a hybrid between a formal pant-suit and comfy pyjamas.
the 'Pyjama Suit' resembles a formal suit but is made of fabric similar to pyjamas. The buttons, the cut and sleeves are like a pant-suit. The top looks like a crisp collared shirt.&nbsp;
The idea of the outfit was to have something that shows business on the top and loungewear on the bottom.&nbsp;

Indian fashion brand Raw Mango's takes the popular quote 'Art should comfort the disturbed and disturb the comfortable' to heart but not everyone is pleased. Adv

Indian fashion brand Raw Mango's new campaign embodies the popular quote 'Art should comfort the disturbed and disturb the comfortable' but not everyone is pleased.&nbsp;
Advertising the brand's Summer 2021 collection 'Other', the artistic campaign features models with red or green face paint and googly porcelain eyes in an almost surreal photographic makeover.
However, the 'unsettling' visuals may have gone a little too far for many people's taste. While some dubbed the campaign fabulous, many accused the brand of taking it too far and drawing focus away from the actual products.&nbsp;

Wardrobe designer Ruth E. Carter, who won an Oscar for her work on "Black Panther," got a star on the Hollywood Walk of Fame Thursday, becoming only the second costume

Wardrobe designer Ruth E. Carter, who won an Oscar for her work on "Black Panther," got a star on the Hollywood Walk of Fame Thursday, becoming only the second costume designer and the first African-American artist to receive the honour.
The ceremony, which usually takes place in person was streamed due to pandemic restrictions where Oprah Winfrey and Eddie Murphy both paid tribute to Carter in the virtual ceremony.
Over her career, Carter has worked on 60 films including Malcolm X,&nbsp;The Butler, Marshall, Five Heartbeats, and School Daze.&nbsp;

Levi's has appointed actor Deepika Padukone as its new global brand ambassador. The iconic American denim maker, which entered India 25 years ago, and ha

Levi's has appointed actor Deepika&nbsp;Padukone&nbsp;as its new global brand ambassador.&nbsp;The iconic American denim maker, which entered India 25 years ago, and has been struggling to stretch its sales over the last two years, and hopes&nbsp;Deepika&nbsp;might be a perfect fit.
Sanjeev Mohanty, South Asia head for the brand says Levi's wants to&nbsp;expand its women's wear range, so Deepika&nbsp;might help&nbsp;attract&nbsp;a whole new generation of women consumers.&nbsp;
Deepika&nbsp;will become the first female celebrity to become the face of the brand in India.&nbsp;The brand shared that she is a style icon among the youth and is an inspiration to many across the globe.&nbsp;

Milan Fashion Week was opened by five Italian designers of African origin, who put up a digital runway show, on Wednesday. The show was the result of a campaign launch

Milan Fashion Week was opened by five Italian designers of African origin, who put up a digital runway show, on Wednesday.
The show was the result of a campaign launched last summer by the only 'Black Italian designer belonging to the Milan fashion chamber'.
Designer Stella Jean and 2 others launched the movement.
The 5 designers who opened Milan Fashion Week are being dubbed as 'the Fab Five' and nurtured through a collaboration between the National Chamber of Italian Fashion and the Black Lives Matter in Italian Fashion movement.
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Aditya Birla Fashion and Retail Ltd. has entered into a strategic partnership with renowned fashion designer Tarun Tahiliani to create a new entity that will launch a c

Aditya Birla Fashion and Retail Ltd. has entered into a strategic partnership with renowned fashion designer Tarun Tahiliani to create a new entity that will launch a contemporary men's ethnic wear brand.
In a regulatory filing, the company stated that the new brand will operate in the premium occasion wear segment and has plans to launch retail stores by September this year.
20% stakes in the new entity will be held by Tarun Tahiliani while 80% by ABFRL. Aditya Birla Fashion and Retail Ltd. will even acquire a 33% stake in Tarun Tahiliani's existing luxury couture business.
Just last month, Indian luxury designer Sabyasachi&nbsp;sold 51% stake of its Couture division to Aditya&nbsp;Birla&nbsp;Fashion and Retail Ltd.&nbsp;

A documentary series, called 'The Rise and Fall of Victoria's Secret' is all set to premiere on American Television Network Hulu next year. The three-part series will

A documentary series, called 'The Rise and Fall of Victoria's Secret' is all set to premiere on American Television Network Hulu next year.
The three-part series will give an insight into the inner workings of the lingerie brand. It will offer a 'behind the scenes' perspective and even shed light on the controversies that engulfed the brand, including being called out for a lack of diversity on its sizing and models.
The series is being directed by Matt Tyrnauer and is set for an early 2022 release, reports suggest. It is being produced by Film 45, director Peter Berg's company.

Emerging menswear fashion designer Priya Ahluwalia, who runs her label in London, has been honoured with the prestigious Queen Elizabeth II Award for Bri

Emerging menswear fashion designer Priya&nbsp;Ahluwalia, who runs her label&nbsp;in London, has been honoured with the prestigious&nbsp;Queen Elizabeth II Award for British Design.
The award was presented to Ahluwalia&nbsp;by the Countess of Wessex on behalf of the Queen,&nbsp;in a virtual ceremony at London Fashion Week.
She has been awarded for "her active contribution to changing the industry for the better".&nbsp;Her collections are crafted using vintage and deadstock material.
This isn't the first time Priya has been awarded for her innovative approach. In 2019, she also won the&nbsp;H&amp;M Design Prize and was among&nbsp;eight brands to jointly win the prestigious LVMH Prize in 2020.

French luxury goods manufacturer Hermes shared that its classic Birkin and Kelly bags have been having a moment even during the pandemic. The sale of the two bags, eac

French luxury goods manufacturer Hermes shared that its classic Birkin and Kelly bags have been having a moment even during the pandemic.
The sale of the two bags, each of which cost approximately&nbsp;$20,000, helped fuel a&nbsp;12.3 percent increase in fourth-quarter sales of the company.&nbsp;
Experts attribute this to the fact that "well-heeled consumers now have fewer places to spend their cash."
The company further shared that in 2020, its sales fell just 6%.
&nbsp;

Fashion Pakistan Week came to a close with feelings of hope amid Covid-19. On the last day, designers wanted to showcase happy and joyful moments in their collections a

Fashion Pakistan Week came to a close with feelings of hope amid Covid-19. On the last day, designers wanted to showcase happy and joyful moments in their collections after a pandemic-ridden year that hurt the fashion industry. Among those who displayed their collections were designer Hassan Riaz and designer Maheen Khan. The event, which began on the 20th of February, took place at the Secret Garden with limited number of guests who were required to wear face masks.

A digital edition of London Fashion Week kick-started on Friday, amid the Covid-19 outbreak. The fashion event will see the likes of Burberry, Bora Aksu, Molly Goddard

A digital edition of London Fashion Week kick-started on Friday, amid the Covid-19 outbreak. The fashion event will see the likes of Burberry, Bora Aksu, Molly Goddard and Simone Rocha among others showcase their collections via live stream on the official website. The event, which is gender neutral, will see over 94 designers participate. The five-day event will conclude on the 23rd of February.

Ella Emhoff, who is the stepdaughter of Vice President of the United States Kamala Harris, made her runway debut on Thursday. The 21 year old walked the ramp for Proenz

Ella Emhoff, who is the stepdaughter of Vice President of the United States Kamala Harris, made her runway debut recently. The 21 year old walked the ramp for Proenza Schouler at New York Fashion Week, as she modelled showcasing variety of looks. She revealed how she lost a little sleep before her debut. The daughter of Second Gentleman Doug Emhoff first gained popularity following President Joe Biden's inauguration, where she wore a Miu Miu tartan coat. She was then signed a contract with&nbsp;IMG Models, an international modelling agency. Ella, the designers said, represents this idea of a new beginning, a whole new chapter in American life.

Lebanese designer Ellie Saab created a Theater of Dreams for his latest Haute Couture Spring Summer 2021 collection. The show, which debuted online, showcased haute cou

Lebanese designer Ellie Saab created a Theater of Dreams for his latest Haute Couture Spring Summer 2021 collection. The show, which debuted online, showcased haute couture gowns with playful accessories and exaggerated silhouettes. From muted tones like whites and dusky pinks, the line-up even included darker shades before closing with the designer's statement bridal gown. The statement gown was heavily jeweled with a veil and a huge train. Other pieces included dresses that were floor length and accessories like feathered headpieces.

Supermodel Kendall Jenner recently announced the launch of her own brand of tequila on Instagram. 'For almost 4 years I’ve been on a journey to create the be

Supermodel Kendall Jenner&nbsp;recently announced the launch of her own brand of tequila on Instagram. 'For almost 4 years I&rsquo;ve been on a journey to create the best-tasting tequila,' the fashion it-girl wrote in a post.
But not everyone is pleased with Jenner's 818 Tequila. The Kardashian&nbsp;sister has been accused of exploiting Mexican culture for personal profit by people on social media.
'Tequila production is traditionally a family business in Mexico. I think it&rsquo;s disgusting that another rich white celeb is appropriating Mexican culture,' reads one of the comments on Kendall's post.
While others were just amused that Jenner&nbsp;still doesn't know how to drink tequila properly. "It took her 4 years to create a &ldquo;good tequila&rdquo; and then she proceeds to drink it with ice," one comment read.

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