In the interest of being sustainable, the fashion industry is leaving no stone unturned to ensure that those who are dedicated to this movement don't run out of options. According to a recent data report released by Lyst, there has been a 93% increase in views of pre-owned wedding dresses, with a 42% combined increase for wedding dress searches including the words “vintage” and “second hand” year on year. Along with being a sustainable option, this also points towards a growth in rental platforms and the trend of consumers monetizing their wardrobes.
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