5 homegrown jewellery brands shaking up gender norms in style

One of the most uniquely personal pieces in anyone’s wardrobe, jewellery is a great way to express your mood. From stacks of rings to swirly necklaces, men have always embraced jewellery in India.

And now jewellery brands are blurring the lines between their men and women’s collections. Here are five new age jewellery makers who are shaking up gender norms.

KIRI KIRI

Specialising in crystal jewellery, Kiri Kiri’s birthstone and lunar pendants are minimalism at its best. You can find dainty necklaces in Opal, Amethyst and more!

STUDIO LOVE LETTER

A little DIY and a lot of ‘90s nostalgia sum up the vibe of Studio Love Letter. Their colourful beaded necklaces are made with recycled plastic, recycled glass, and freshwater pearls.

THE OLIO STORIES

Big on heritage-inspired motifs, The Olio Stories’ jewellery is filled with culture-heavy details and elements. It will be tough to not make a statement in these heirloom-style pieces.

EURUMME

Eurumme puts gender fluidity at the heart of its design process. With an emphasis on imperfectness, their collections have a raw and almost organic feel about them.

MELT

Subtle yet significant, Melt’s jewellery is a minimal take on modern jewels. Calling themselves jewellery for living in, Melt says their pieces are easy-to-style and very versatile.