Levi's has appointed actor Deepika Padukone as its new global brand ambassador. The iconic American denim maker, which entered India 25 years ago, and has been struggling to stretch its sales over the last two years, and hopes Deepika might be a perfect fit.
Sanjeev Mohanty, South Asia head for the brand says Levi's wants to expand its women's wear range, so Deepika might help attract a whole new generation of women consumers.
Deepika will become the first female celebrity to become the face of the brand in India. The brand shared that she is a style icon among the youth and is an inspiration to many across the globe.